CONCEPT

Abundance Extensions is an inclusive women empowered hair extension company located in the heart of San Diego, California. Their company calling aims to highlight inner beauty with the mission of encouraging women to to live life abundantly one hair weft at a time. We were tasked with creating the entire branding and marketing efforts as the company’s creative director.

Our creative direction began with taking the seed idea and vision for Abundance Extensions to life. We aimed to bring a new image through a minimal yet innovative branding guidelines that represents the inclusive ethics of Abundance.

By creating these brand guidelines, photography and videography efforts molded to emphasize a sleek and modern way to represent the brand.

We now have a new image in Abundance Extensions.